Prague Zoo campaign called "Adopt Me" appeared in the streets of Prague at the beginning of November. The faces of the campaign were Geoffroy´s Spider Monkey, Rufous-tailed Hornbill, Rainbow Lorikeet and Whip Spider. The combination of interesting animal personalities and graphic with Christmas motives inspired 1,013 new adoptive parents to support "orphans" from Prague Zoo.

Broken record
“Comparison of  the last five years showed that the most recent figure  is almost the same as in 2012, when we collected a record sum from a record number of donors. But in one category we exceeded the year 2012 – it was the number of renewed adoptions. 772 adoptive parents extended their contracts for one more year, which shows their loyalty and satisfaction with the adoption project,” Vít Kahle, the head of the Marketing Department, said. “The total contributions raised from all last year’s donors amounts to 3.371.711 CZK. We thank to all the sponsors and adoptive parents for their support and goodwill,” Vít Kahle added.

Adoptive parents with benefits
Animal adoption has become a traditional and popular product of Prague Zoo. An adoptive parent becomes a member of a wide club of the Zoo´s friends  Zoo; he or she is invited to important social events – e.g. opening of the new season in spring, the annual festivity in September or sponsor´s meeting in autumn. People buy Prague Zoo´s adoption as a Christmas or birthday present to their family and friends.

Black-tailed Prairie Dog at the top
In total, the animals from Prague Zoo have 2.517 adoptive parents. The most popular in this respect is the Black-tailed Prairie Dog, adopted by 114 people. It is followed by Sugar Glider, Southern Lesser Galagos, Greater Slow Loris and Clouded Leopard.